01 / For most business websites
Search & AI Readiness
Crawlable pages, clear services, accessible text and accurate organisation information. The foundation comes first.
Set your digital priorities. Put them into practice.
Review your business, systems and customer journeys to prioritise digital and AI opportunities. We turn that direction into focused website improvements, search-ready information and useful workflow integrations, building on what already works within an agreed scope and budget.
A FOCUSED ALTERNATIVE
Set the priorities. Then choose the tools.
We review business goals, customer journeys and existing systems, then identify priorities, a roadmap and the right scope for implementation. Website renewal and AI integration are chosen for their practical value.
- You are an established European SME, but your website feels behind.
- Useful content is difficult to find or poorly structured.
- Mobile journeys, forms or interfaces are inconsistent.
- You need a digital or AI roadmap and a practical first implementation.
A platform replacement is recommended only when the current system prevents a complete, maintainable solution.
THREE CONNECTED SERVICE GROUPS
A practical scope. A working result.
Choose website improvement, search foundations or a justified agent workflow. Each page explains the deliverables, preparation and boundaries.
- 01 / SERVICE
Website Refresh
Refresh the design, mobile usability and enquiry journey around the systems you already use. Agree the scope and budget before work starts.
Explore the scope ↗ A CLEARER INFORMATION PATH
- 01Accurate company information
- 02Accessible, connected pages
- 03Search & knowledge retrieval
Access and accuracy before exposure claims.
02 / SERVICESearch & AI Readiness
Make company information easier to find, understand and retrieve through sound search and content foundations.
Explore the scope ↗AN ILLUSTRATIVE WORKFLOW
- 01Approved sources
- 02Retrieval / authorised API
- 03Assistant + human review
Permissions and a useful task come first.
03 / SERVICEAI & Agent Integration
Connect approved knowledge, APIs and useful actions when a real business workflow calls for them.
Explore the scope ↗
Included by agreement, not assumed. Brand replacement, extensive copywriting, CMS migration, paid tools, third-party hosting and ongoing maintenance are separately scoped when needed. You provide lawful access, existing content and business approvals. Timing and a fixed-scope quotation follow the review.
KEEP / IMPROVE
Keep the business. Refresh the website.
Preservation is a decision made after review. A working system should not be replaced just to fit an agency process.
| Keep | Improve / replace |
|---|---|
| Existing business | Digital presentation |
| Useful content | Information architecture |
| Brand where suitable | Interface system |
| CMS where suitable | Frontend |
| Existing APIs | User journeys |
| Business logic | Search structure |
| Working infrastructure | Performance |
| Useful legacy data | Accurate, retrievable context |
THE RIGHT LEVEL OF READINESS
Foundations first. Integration where useful.
02 / For larger information sets
Structured Knowledge
Organise product specifications, policies, documents or service requirements so they can be reliably retrieved.
03 / For useful data and actions
Agent Integration
Connect live availability, private information or operational actions through appropriate APIs or MCP. A brochure site does not automatically need this.
We do not promise placement inside AI answers.
We improve the technical, structural and content foundations that help search engines and AI systems access, interpret and retrieve accurate information. There is no special AI schema requirement for Google AI features. llms.txt is not a Google ranking solution.
Google Search Central ↗FROM REVIEW TO LAUNCH
A clear route through the work.
Review
Inspect the site, business context, journeys, technical constraints and discovery foundations.
Direction
Agree on priorities, key screens, what stays and a fixed scope before implementation.
Design & Build
Design and implement the interface, responsive behaviour and necessary content changes.
Discoverability
Connect semantic content, metadata, internal links, structured data and crawler settings.
Launch & Measure
Check performance and indexing, then measure meaningful interactions and enquiries.
WORK & CONCEPT STUDIES
See what changes.
One real renewal of our own website and two explicitly fictional interface studies.
Our own website · Implemented
other types: a clearer digital proposition
An actual renewal of our own website: two service paths, separate languages and a more direct enquiry journey.
View study ↗
Concept study · Fictional business
An architecture practice, made easier to understand
A self-initiated interface study for an established practice with strong projects and an unclear route to an enquiry.
View study ↗
Concept study · Fictional business
A B2B supplier, built around the next decision
A product and RFQ journey that brings capabilities, technical information and the next action together.
View study ↗